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Imagine you hooked up on your iPad and listening to some amazing Latin music by Shakira. Suddenly your iPad screen flickers to life and viola! 3 Spanish women in their traditional attire start grooving to the music. Such web-based applications have become possible only through the advent of cloud where these applications are stored. For developing such Rich Media Internet applications, there has been continuous performance testing carried out by scores of testers around the world.
For designing & testing more such applications, developers need to delve into application usage statistics and for drawing meaningful inferences, they need in-depth web analytics tools & effective web analytics tracking methods. The traditional methods have been checking web server log files, and digging deeper into the patterns of user behavior online. Web servers have all the data required by a performance tester but are hardly useful for drawing meaningful inferences from them. However these methods have become redundant and are often time-consuming and tedious processes. A smarter option would be to refer various analytics tools & to track website data on the highest performing domain. They track all the activity on a page and application usage. Website Analytics uses a concept called as “page tagging” to track data. This is a combination of Javascript and cookies on the users browser to capture these metrics. Now these metrics are directly sourced from users’ browsers and hence give more accurate and insightful results. The website analytics & tracking tools are generally used by the internet marketers to gain valuable marketing insights, but at the same time, they can be a boon to performance testers to get a feel of user behavioral patterns. They will be able to create load test scenarios which will come close to replication user application usage.